Agriculture in the Classroom


For high school students from Feb 13 to June 5, 2017

GEN AG is a new competition-based program designed to get students thinking about agriculture careers. In groups of four or five, students will develop a business name and marketing strategy to promote agriculture careers to their primary target audience, high school students. Students will also be given a modest budget to work from and implement their plans. Once their strategies are fully developed, the groups will submit a portfolio where judges will select three finalists. The three finalists will pitch their ideas to a panel of industry professionals who will then determine the winning group who will receive funds to further pursue agriculture-career pursuits in the community. 

Agriculture in the Classroom-Manitoba (AITC-M) will provide each class with materials and resources and offer guest speakers or field trips to give students the full story of agriculture. Gen Ag is a free program for all schools.

Registration for this program is now closed. If you have any questions, please contact GEN AG Program Manager Diane Mauthe at or by phone at 204.471.9698

Curriculum Connections:

• Grade 9 Life/Work Exploration
• Grade 10 Life/Work Planning
• Grade 11 Agriculture
• Grades 11 and 12 Business

This is what 2016 GEN AG teachers had to say about the program:
“Overall it was an awesome program. Loved the plan and project. Sure could see the potential engagement qualities for the students.”

“Great concept and very good potential for further development.”

All costs for this program are covered by AITC-M thanks to the generous support of Farm Credit Canada.

Contact Organizer

Diane Mauthe

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