Agriculture in the Classroom


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genAG is a competition-based career exploration program for high school students.

In groups, students develop and implement a creative marketing idea that promotes ag-sector careers to students in their school. They then execute their idea, evaluate it, and submit a Success Story Portfolio. The top three groups will advance to the provincial final where they will pitch their success story to a panel of agriculture representatives (like the television show Dragon's Den). The winning group will get $500 for their school. Finalists will also receive smaller cash prizes.

Note: Participating classes will also have the opportunity for guest speakers and/or field trips to give students the full story of agriculture. genAG is a cost-free program and all resources and materials will be provided.

To learn more about the program, visit

Important Dates:
Program Duration - February 9th to May 15th
Portfolio Deadline - April 27th
Judging/Pitches - May 22nd to 25th

If you have additional questions, please contact Program Manager, Katharine Cherewyk, by email or call her directly at 204.782.4575.
Curriculum Connections:

• Grade 9 Life/Work Exploration
• Grade 10 Life/Work Planning
• Grade 11 Agriculture
• Grades 11 and 12 Business

All costs for this program are covered thanks to generous support of Farm Credit Canada.

Contact Organizer

Katharine Cherewyk

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