Our Story

Agriculture in the Classroom-Manitoba (AITC-M) envisions a future where:

• Every student knows where and how their food is grown
• Every educator has the tools to inspire tomorrow's innovators, consumers and decision-makers
• Every Manitoban understands the issues and challenges our province's largest industry faces in its efforts to nourish the world safely and sustainably

We are a non-profit, charitable organization dedicated to developing curriculum-linked programs, resources and activities for educators and students to learn more about the importance of agriculture in Manitoba.

Our Mission

We inspire educators to promote agriculture literacy for a sustainable future.

Our Vision

Every Manitoba student will be agriculturally-literate when they graduate high school.

Our Values

Quality, Resourcefulness, Relationships, Passion, Fun, Learning

Our Approach

We follow the ABCs

We strive to be ACCURATE, BALANCED and CURRENT in everything we do. This allows students to develop critical-thinking skills related to agriculture, food, fibre, bio-products and life sciences.

We offer customized, curriculum-linked programs and resources

We offer a variety of programming designed to create links between agriculture and Manitoba curriculum.

An agriculturally literate citizen understands where their food comes from, the important role agriculture plays in their everyday lives, and the relationship between agriculture and:

1. The environment
2. Food, fibre and energy
3. Animals
4. Lifestyle
5. Technology
6. The economy

We call these the Six Pillars of Agricultural Literacy. These Pillars guide our program and resource offerings for every grade level, help us measure our success, and coordinate our efforts with teachers and industry partners.

AITC-M’s three-year strategic plan is designed to strengthen our roots and build resilience as we continue to expand agricultural literacy across Manitoba. Our strategy is built on three interconnected pillars that ensure every initiative has a lasting impact:

1. Optimize Our Resources & Programs
We are developing engaging, curriculum-aligned resources for every grade level and all types of learning environments, ensuring they meet the needs of educators while reinforcing the Pillars of Agricultural Literacy.

2. Create & Convert Agriculture Literacy Champions
To achieve our big goals, we need more educators, volunteers, and partners advocating for agricultural literacy. We are strengthening our strategic communications, deepening our government relationships and advocacy, and enhancing our volunteer network.

3. Maximize Our Internal Capacity
We take financial stewardship seriously. Every dollar invested in AITC-M is carefully managed to maximize impact. By collaborating with Agriculture in the Classroom Canada and other partners, we are expanding our resource offerings, creating operational efficiencies, and ensuring long-term sustainability.

Our Core Commitments

Everything we do is driven by six core commitments:

• We put educators first.
• We focus on partnerships.
• We measure success.
• We deliver the right messages to the right people.
• We diversify and expand sources of revenue.
• We structure the organization for success.

This strategic plan provides the foundation that supports all of AITC-M’s work—from expanding agricultural literacy in classrooms to strengthening the future of the industry through partnerships, innovation, and public trust.