Agriculture in the Classroom-Manitoba (AITC-M) is thrilled to announce an extraordinary multi-year funding commitment from Manitoba Crop Alliance (MCA), a prominent partner dedicated to enhancing agricultural literacy across Manitoba. MCA has pledged $185,000 to support AITC-M over the next three years, solidifying their position as a champion of agriculture education in the region.

“This remarkable investment by Manitoba Crop Alliance fills us with excitement and gratitude, “says Katharine Cherewyk, Executive Director of AITC-M. “Multi-year funding commitments empower us to chart an ambitious and strategic growth plan that addresses crucial areas: reducing teacher wait lists, developing new high-quality learning kits, and measuring our impact of public trust through programs and resources.”

AITC-M envisions a future where students possess the critical thinking skills to evaluate agriculture, explore exciting career prospects, and make informed decisions that contribute to the success of the agri-food industry. MCA shares this vision, making their commitment even more meaningful.

“We are proud to support the outstanding work AITC-M does to teach students about our vibrant and vital industry,” says MCA CEO Pam de Rocquigny. “This multi-year commitment reflects our belief in the value of agriculture education and the importance of maintaining and expanding these valuable programs and resource offerings.”

As a foundational sponsor, MCA has played a vital role in the development of popular AITC-M resources. Their support has made resources like the Manitoba Seed Kit possible — an engaging, hands-on tool designed for Grade 3-6 classrooms to introduce students to the diversity of crops grown in Manitoba. Additionally, their expertise was critical to the creation of the Foundations of Manitoba Agriculture virtual resource hub — a comprehensive collection of interactive courses and information sheets for K-12 classrooms, fostering a meaningful connection to food and where it comes from.

The multi-year commitment will start during the 2023/24 financial year and extend until 2025/26, ensuring sustained support for AITC-M's mission. As we celebrate this significant investment from MCA, we encourage other organizations to follow suit and make multi-year commitments that drive the advancement of agriculture education.

For additional information about MCA, please visit